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Both are legal counsel. The difference is where the work begins.
| Category | Traditional Business Counsel | Roots & Wings Legal — Enterprise Counsel |
|---|---|---|
| Starting point | A defined legal need, document, or transaction | An ownership, governance, succession, or transaction problem that may not yet have a defined solution |
| Core question | How do we document or execute this? | What should we do, and how do we carry it through? |
| Owner alignment | Often assumed before the legal assignment begins | Often part of the counsel work before documents are drafted |
| Scope | Entity, contract, governance, or transaction matter | Connects family, ownership, business, governance, and legal structure |
| Implementation | Executes the legal assignment | Defines the path, handles or coordinates legal implementation, and keeps the pieces aligned |
Traditional business counsel often starts with the legal assignment. Enterprise Counsel can start before the assignment is clear and stay through implementation.
How Roots & Wings Legal helps
Roots & Wings Legal serves as Enterprise Counsel for business families. We help owners resolve the strategic and ownership questions first, then translate those decisions into agreements, governance structures, buyouts, transactions, and coordinated legal implementation.
If your family has lawyers who can draft documents but no one is helping the owners decide what the documents should actually accomplish, contact us.